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AI ART DIRECTION /
CAMPAIGN CREATION

Design 100% or partially AI-powered fashion campaigns.

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Learn to create cohesive, high-impact visual worlds using the industry's most powerful generative tools.

This training teaches how to unlock artificial intelligence's fullest potential for compelling campaigns while maintaining steady, brand-conscious creative direction.


With 90% of the training delivered through projects, learners immediately apply skills to their personal creative work via hands-on practice.



Read the Learning Objectives or

view the AI Art Direction Training Program below:

TRAINING

AI-generated image of a luxury fashion boutique in Paris, showcasing the potential of generative image tools for creative pro

01

Getting Started with Image-Generating AIs

Learn to choose, install, and become skilled in the best generative image software.

02

Defining Creative Objectives

Identify your creative vision and keep distinct visual goals according to your brand or cause.

AI-generated image of a fashion show backstage, illustrating the process of defining clear visual goals aligned with brand id
AI-generated image of a perfume bottle advertisement, showcasing how well-crafted prompts can drive high-impact creative stra

03

Prompt Building & Creative Strategy

Find out how to make precise, effective prompts that transform your ideas into high definition visual results.

04

Image Generation & Iteration

Harness the power of total creativity of generative tools by creating many creative versions.

AI-generated image showcasing creative exploration and visual iteration.
AI-generated image of a luxury boutique, showcasing visual consistency across a creative series.

05

Visual Variations & Series Consistency

Master the art of scaling creative campaigns while keeping avatar faces / bodies and brand signatures perfectly unified. 

06

Image Retouching & Refinement

Edit, complete with AI, and refine visuals with professional editing software.

Image générée par intelligence artificielle montrant un mannequin en backstage se faisant maquiller, illustrant les étapes de
Photorealistic AI-generated fashion image, illustrating the creative potential of video-generating AI tools.
Ancre_AI_course_objectives

07

Getting Started with Video-Generating AIs

Jump into the next frontier: using generative AI tools to create short-form video content.

AI ART DIRECTION TRAINING

8 Key Learning Objectives:

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• Create a defined visual direction (references, narrative, creative universe)
• Translate your vision into concise, powerful prompts
• Utilize the best AI tools to create cohesive fashion visuals
• Create engaging visual series for campaigns, social media, or e-lookbooks
• Ensure consistency between looks, locations, lighting, poses, and mood
• Polish, retouch, and layout your visuals like a pro
• Build AI-generated moodboards and storyboards as support for creative or client projects
• Customize your AI pipeline to various needs: art direction, virtual styling, set design, and more

Schedule a Meeting

"73% of fashion executives now prioritize digital sustainability skills when hiring."

McKinsey & Company (2024 Fashion Report)

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